NYU School of Engineering


– Marketing automation adoption (Act-on)
– Salesforce administration
– Lead collection and nurturing
– Technology selection and implementation (Google Apps, Skype for Business, Web chat by Salesforce Live Agent, timetrade, SMS)
– Event promotion, setup and participation
– Webinar promotion, setup and hosting
– Enrollment Specialization program design and deployment
– Team structuring, selection and training

GOAL: Accelerate Marketing Automation

The Online Office of the New York University Tandon School of Engineering enables students to access the university’s highly ranked graduate programs no matter their location. Since it’s conception over 10 years ago, a seamless and continuous communication that surpases the student’s physical visit to campus has been the mandate who guides it’s growth.

To improve and update the already broad channel their messages used to reach prospects and students, we worked in adding processes, technologies and platforms that made sense for their offering. By ensuring the omnichannel stayed fast and at the cutting edge of the increasing landscape of alternatives for the adult learner, NYU Tandon Online enrollment maintained 2 digit growth over the last 3 years.

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